What is social media? To some it is just a way to stay connected with family or friends that may have moved away or just to busy with their lives to actually keep up with visiting someone. To others it is a scary new thing that they may or may not want to be a part of. With this being said the social media is growing more popular within the work place, as a part of promoting their business. Is this a good thing or a bad thing? Well just like anything new there is always good and bad. I feel that social media is good for business. As we all know we get caught up in our daily things that we often forget about our local businesses, however it never seems that we “forget” to check our Twitter https://twitter.com/ or https://www.facebook.com/ facebook page. So I think that this is a great way to promote your business or even advertise great deals that we all know we look for when shopping for gifts or even to get a great deal on your families dinner for the night.
Well with anything new there always has to be a policy intact to make sure that it is being used properly and to lay down the rules so to speak. A corporate social media policy lets employees know what they need to know to communicate the company message effectively, and what they should and should not do If you follow this link it will help you understand some of the policies that some companies have placed forward.http://econsultancy.com/us/blog/5049-16-social-media-guidelines-used-by-real-companies. It is beneficial for employees to have their input in to the companies’ social media. They may have great insight and opinions to share with customers and clients. Employees are an amazing resource and can help you promote your business on social networks.
The lesson to learn from the examples of employee firings and how some companies have chosen to address social media is to make the policy as clear as possible.
The best formats for this policy is to first state the policy and follow with a bulleted breakout of the key points. Once the social media policy has been finalized it is important to let your employees know there has been a change to the employee agreement that each employee signed when they were hired. An e-mail or memo should be sent to all employees including a copy of the new policy or a link to where they can reference the policy. Educating your employees on the social media policy will help to curb mishaps. You can get a reasonable priced template download at http://www.socialmediapolicytemplates.com/social-media-policy-template-ms-word/
Social media can be a very helpful asset to your company as long as it is implemented well. This is a growing industry so in order to stay up to date with people and businesses I suppose you will have to join the social media world. The highest leading network as of 2013 is Facebook.
I have been a user of facebook for about 6 years now and I personally find it very nice to keep in touch with all of my family that has moved away and started families or for the ones that are still locally but just unable to keep in touch with. So what are your thoughts on the social world?? #Cheermom
Cheer Mom 